Four Decades of Passion

Craft is a product of sweat and toil, of snow and rain, of losses and victories, and of the euphoria experienced when boundaries are pushed. For four decades, we have delivered optimal performance through functional sportswear. For almost as long, we have been part of the professional sports world. Our knowledge of how a training and competition garment should be designed to offer optimal function comes largely from a long and rewarding collaboration with elite athletes all over the world.

At Craft, we live and breathe training clothes and we are passionate about every single detail that helps you perform as well as possible, no matter what activity you are doing. Performance is simply very close to our hearts. Ever since 1973, when our founder Anders Bengtsson went for a run in his first Craft base layer, we've been keeping people dry and at the right body temperature in all weathers.

We love sport and live it to the full. Almost every day, several people in the office go out for a run, bike ride or, weather permitting, cross-country skiing. This gives us an invaluable opportunity to test the latest collections. We also work closely with some of the best athletes in the world to achieve our ambitious goals. For us at Craft, life is synonymous with sweat and we love it!

Our journey is fueled by innovation and dedication. Each piece of sportswear we create is the result of countless hours of research, development, and testing. We understand that every athlete, whether a professional or a weekend warrior, deserves the best in performance gear. That's why we meticulously design our garments to enhance comfort, flexibility, and durability.

Our commitment to sustainability is also unwavering. We are continuously exploring eco-friendly materials and production methods to reduce our environmental impact. We believe that high-performance sportswear should not come at the cost of our planet's health. This philosophy drives us to innovate in ways that benefit both athletes and the environment.

Craft's legacy is built on a foundation of trust and excellence. Our collaborations with elite athletes have provided us with invaluable insights, allowing us to push the boundaries of what is possible in sportswear design. These partnerships are more than just professional alliances; they are sources of inspiration that motivate us to excel.

As we look to the future, we remain dedicated to our core values of quality, performance, and sustainability. We will continue to evolve and adapt, embracing new technologies and trends to meet the needs of athletes everywhere. At Craft, we are not just creating sportswear; we are crafting experiences that empower individuals to reach their full potential.

Join us in celebrating a legacy of performance, passion, and perseverance. With Craft, you are not just wearing sportswear; you are part of a tradition that honors the spirit of sport and the relentless pursuit of excellence. Together, let's push boundaries and achieve greatness, one step, one run, and one ride at a time.