Logistics: Choosing more sustainable routes.
At any given time, thousands of our garments are en route to retailers and athletes all over the world. By sea, by land, but almost never by air.
Marie Nohlborg, Product Director
)
Craft 2023 KPI's
01: Reduce our emissions from air freight with 30% by
02: 2025 50% reduction in emissions from Craft cars by 2025
"Shipping by boat rather than air reduces CO2 emissions by 20-30 times."
Our stated goal is to minimize greenhouse gas emissions resulting from our daily operations. To achieve this, we select the most sustainable transportation method suited to the distance. As air freight carries a significantly larger carbon foot- print compared to shipping by boat or by train, we are working diligently to keep our containers from ever getting airborne.
However, the most sustainable journey is often the shortest one. That’s why we strive towards reducing the need for shipping physical samples and producing more items closer to market in the future. Today, we have production facilities on all continents, and our long-term ambition is to increase the percentage of local and regional manufacture.