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Production: Responsibly made for the road ahead.

By 2030, our goal is to reduce carbon emissions from our total operations by 50% from the base year of 2021. This means securing a supply chain that shares our vision and commitment to change is very important.

Daniel Högling, Creative Director

Craft Production KPI's

01: Full traceability for all products by 2025 Tier 2 suppliers included in auditing programs by 2024

02: Main suppliers (Tier 1 and 2) using renewable energy by 2030

03: 100% renewable energy in our own operations by 2023


"We work together to demand more from the supply chain."

Our sourcing offices are located in China, India, Vietnam and Bangladesh close to suppliers, textile mills and production facilities throughout Asia. The day-to-day contact with the production chain makes it easier to ensure that our environmental directives, based on the United Nations’ global goals for sustainability, are met by our suppliers. As a member of the amfori BSCI initiative, we also share reports and findings with thousands of other affiliated companies, and demand that every supplier submits to third-party audits and onsite inspections. Our goal is that 100% of our suppliers must meet our Code of Conduct and be open to unexpected factory visit by independent observers at any time.