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The longest journeys begin with a single step.

To us at Craft Sportswear, sustainability is a never-ending commitment. Even though we have created clear and ambitious goals for where we want to be in 2030, our Circle initiative does not have a finish line.

Showing our true colors.

Our belief is that there’s no such thing as a climate positive jacket or 100% sustainable shoe. Even if it’s responsibly pro- duced, serves its purpose for countless miles and is recycled at the end of the road, it still carries an environmental cost. So when it comes to how we communicate, our philoso- phy is to be transparent regarding the challenges we face and the progress we make. Helping consumers make con- scious choices is a good thing, as it will most likely have a positive effect on the demand for products with a lower climate footprint. This means avoiding unfounded claims, which is the purpose of the coming Green Claims Directive, expected to pass into legislation by the EU in 2024. Among other issues, the GCD aims to reduce the use of eco-labels not backed by certifications and third-party verification, instead promoting standards that make it easier to track and compare the climate cost of the product.

Our belief is that there’s no such thing as a climate positive jacket or 100% sustainable shoe. Even if it’s responsibly pro- duced, serves its purpose for countless miles and is recycled at the end of the road, it still carries an environmental cost. So when it comes to how we communicate, our philoso- phy is to be transparent regarding the challenges we face and the progress we make. Helping consumers make con- scious choices is a good thing, as it will most likely have a positive effect on the demand for products with a lower climate footprint. This means avoiding unfounded claims, which is the purpose of the coming Green Claims Directive, expected to pass into legislation by the EU in 2024. Among other issues, the GCD aims to reduce the use of eco-labels not backed by certifications and third-party verification, instead promoting standards that make it easier to track and compare the climate cost of the product.

Sustainability is a never- ending commitment.

Even though we have created clear and ambitious goals for where we want to be in 2030, our Circle initiative does not have a finish line. In 2023, a large part of our efforts was concentrated on creating the framework for future progress. Our stated goal is to consolidate the number of suppliers we collaborate with, to create fewer but deeper connections with partners who share our dedication to lasting change. In addition to this, we see the need for minimizing the number of fabrics used in our collections, and to promote materials with a smaller environmental footprint.

Even though we have created clear and ambitious goals for where we want to be in 2030, our Circle initiative does not have a finish line. In 2023, a large part of our efforts was concentrated on creating the framework for future progress. Our stated goal is to consolidate the number of suppliers we collaborate with, to create fewer but deeper connections with partners who share our dedication to lasting change. In addition to this, we see the need for minimizing the number of fabrics used in our collections, and to promote materials with a smaller environmental footprint.

Sustainability a strategic priority

Craft is committed to fostering sustainable growth while minimizing our environmental footprint. In 2023, we took significant steps to update our policy documents concerning water usage, biodiversity, and plastic usage. Our new business plan outlines our sustainability objectives and strategies for 2023-2027, ensuring our operations align with our sustainability goals and contribute to long-term growth.

Craft is committed to fostering sustainable growth while minimizing our environmental footprint. In 2023, we took significant steps to update our policy documents concerning water usage, biodiversity, and plastic usage. Our new business plan outlines our sustainability objectives and strategies for 2023-2027, ensuring our operations align with our sustainability goals and contribute to long-term growth.

Our progress report for 2023

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We understand the world and need to act with transparency for a better future.

Circular choices for all athletes.

Our products are designed for the long term, and from 2023 we are working to introduce more ways to extend their lifecycles. For example, through circular business models that allow our customers to rent functionality when they need it, or by allowing athletes to pass on their loyal training buddies when they reach the next level.

Connecting the dots from design to delivery. Our products are meant to inspire athletes to keep going, no matter the season. So to us, a more sustainable garment is one that is tirelessly functional day after day, year after year.

01 – Purpose

An active world is a healthy one. But according to the WHO, almost 1.4 billion people, or 1 in 3 women and 1 in 4 men, are not active enough to stay healthy. In other words, fighting inactivity is key when it comes to preventing health issues and a lower quality of life for a large number of the world’s population.

An active world is a healthy one. But according to the WHO, almost 1.4 billion people, or 1 in 3 women and 1 in 4 men, are not active enough to stay healthy. In other words, fighting inactivity is key when it comes to preventing health issues and a lower quality of life for a large number of the world’s population.

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02 – Design

We design for the long run for a simple reason. The longer a product fulfills its promise, the lower its environmental impact will be.

We design for the long run for a simple reason. The longer a product fulfills its promise, the lower its environmental impact will be.

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UN's Global Goal

01. Climate Action

The Swedish Textile Initiative for Climate Action is a non-profit organization dedicated to creating a roadmap and action plan for the Swedish apparel and textile industry with the aim of reducing greenhouse gas emissions beyond the 1.5°C warming target.

The Swedish Textile Initiative for Climate Action is a non-profit organization dedicated to creating a roadmap and action plan for the Swedish apparel and textile industry with the aim of reducing greenhouse gas emissions beyond the 1.5°C warming target.

02. 20% of all garments rented, reused or resold

Our products are made to last, and the more we can prolong the functional life of each garment, the less its impact on the environment will be. To do so, we will introduce circular offers that align with future consumer needs, such as letting athletes pass on old apparel when they elevate their game, or introducing options for renting garments for certain occasions.

Our products are made to last, and the more we can prolong the functional life of each garment, the less its impact on the environment will be. To do so, we will introduce circular offers that align with future consumer needs, such as letting athletes pass on old apparel when they elevate their game, or introducing options for renting garments for certain occasions.

Partnerships & associations

STICA

The Swedish Textile Initiative for Climate Action is a non-profit organization dedicated to creating a roadmap and action plan for the Swedish apparel and textile industry with the aim of reducing greenhouse gas emissions beyond the 1.5°C warming target.

The Swedish Textile Initiative for Climate Action is a non-profit organization dedicated to creating a roadmap and action plan for the Swedish apparel and textile industry with the aim of reducing greenhouse gas emissions beyond the 1.5°C warming target.

amfori BSCI

An initiative of the Foreign Trade Association (FTA), the leading business association of European and international commerce that brings together over 1,500 retailers, importers, brands and national associations to improve the political and legal framework for trade in a sustainable way.

An initiative of the Foreign Trade Association (FTA), the leading business association of European and international commerce that brings together over 1,500 retailers, importers, brands and national associations to improve the political and legal framework for trade in a sustainable way.